In order to conduct my research and analysis, I completed an online forms questionnaire for both my friends, school mates and family to complete, this allowed me to gain an understanding in what they would not only expect in a music magazine but also the genres, artists and events that they are most interested in. As I was able to send it out to my friends and family, I have gained information from a middle-market audience with a range of ages, from 16-25. This allows me to have a wider understanding about the type of music particular ages prefer, finding specific trends of music, genre and events depending on a younger or older age demographic.
My results have allowed me to infer that the slightly older demographic, ages ranging from 20-25, listen to more chill, easy listening to music. this can show trends within the ages as this age group may have grown up listening to this genre of music. Furthermore, the response show that they find out more about music through sources such as radios and TV, this follows the generic conventions of this age group as they are less likely to be on social media compared to the younger audience. In addition to this, statistics show that 99% of 16-17 year old's used social networking sites in the last 12 months compared to a slight decrease of 87% 25 year old's using social media. This adds a further understanding that younger ages are more likely to find out about music through social media instead of other factors such as radio and Television.
Moreover, from my research I have understood that not many people buy music magazines, this is because they either simply don't want to but also they can find the information that they want to know about on social media. This links to the fact of print magazines' circulation slowly decreasing due to digital platforms gaining more popularity. However, my responses cover the same topics, if people were to buy editions of a music magazine they would want upcoming artists, famous artists and events to be included. Therefore, my research allows me to gain an understanding that people are interested in new topics in music, but also, they would be more inclined to buy a music magazine if the front cover and contents pages entice readers and stand out to audiences. This includes bold typography, eye-catching images and colours, allowing magazines to stand out from others. Leading on from this, people decided they would pay a price ranging from £2.50-£5.00, this follows the generic conventions of prices when comparing to other magazines.
In conclusion to this, my research has allowed me to discover the differences between a ranging age group and music interests. It has also given me advice on how a specific target audience would feel more inclined to purchase a magazine based on the appearance.
Here are my results:
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